Global Information Management (GIM) is the discipline of understanding the processes, people and technology which underlie the internationalization of an organization. An effective GIM approach, as part of a comprehensive corporate strategy, enables an organization to accelerate the creation of content for a global audience, ensuring that content is contextually consistent in message and meets the strategic goals of the global initiative. Managing brands globally requires a focus on Operational Brand Management, as this involves the practical nature of delivering the brand.